FirstBank restates commitment to boost cross-border business opportunities
FirstBank has reiterated its commitment to boosting cross-border business opportunities not just in Africa but across the globe.
This was disclosed in a statement by the premier financial institution to announce the name change of its subsidiaries to further enhance the quality-of-service delivery resulting in better brand clarity, uniformity, and consistency across all the markets where the Bank operates.
With the name change, FBNBank Guinea will now be known as FirstBank Guinea, following the footsteps of FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia, and FBNBank DRC, the first set of subsidiaries to reflect the FirstBank naming identity as these banks are now known as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia, and FirstBank DRC.
The name change of FBNBank Senegal and FBNBank Ghana will be effected thereafter.
Speaking on the name change, Dr. Adesola Adeduntan, CEO of FirstBank Group, said the name change which coincides with FirstBank’s 129th founding anniversary (as of March 31st, 2023) is indeed a milestone reflective of the group’s resolve to continuously provide the gold standard of excellence and value.
“The new identity of the subsidiaries contributes to an enhanced brand presence. It helps our customers and stakeholders better appreciate the value of the diversified product suites, competitive pricing, and extensive business networks the FirstBank Group offers.
“These include our commitment to boosting cross-border businesses including trade and investment opportunities essential to enhancing trade relations amongst countries, thereby strengthening the economies of host communities and reducing poverty,” he concluded.
With over 750 business locations and over 200,000 Banking Agents spread across 99 per cent of the 774 Local Government Areas in Nigeria, FirstBank provides a comprehensive range of retail and corporate financial services to serve its over 36 million customers. The Bank has an international presence with subsidiaries operating in 9 other countries.
The Bank is at the forefront of promoting digital banking in the country and has issued over 12 million cards, the first bank to achieve such a milestone.
FirstBank’s cashless transaction drive extends to having more than 12 million people on its USSD Quick Banking service through the nationally renowned *894# Banking code and over 4.5 million people on the FirstMobile platform. It is, by far, the leader in the number of digital transactions per minute across multiple channels.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimized risk management, and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatization and commercialization schemes.
