NCAC, NITDA forge alliance to bridge Nigeria’s cultural, creative industries gap

Omeiza Bilal

The National Council for Arts and Culture (NCAC) and the National Information Technology Development Agency (NITDA) have announced a groundbreaking partnership aimed at integrating Nigeria’s cultural and creative industries (CCI) with the country’s burgeoning digital and innovation ecosystems.

The Director-General of NCAC, Mr. Obi Asika, and his team met with the Director-General of NITDA, Kashifu Inuwa, alongside his senior leadership team, at NITDA headquarters in Abuja to establish a collaborative framework.

Director, Corporate Communications and Media Relations,

NITDA, Mrs Hadiza Umar, in a statement notes that the “strategic alliance seeks to harness the strengths of both agencies to drive growth, innovation, and digital transformation across Nigeria’s creative and cultural sectors.

According the NITDA spokesperson, key focus areas of the partnership include:

ICE capacity building program; Digital Platforms; Infrastructure Development; Nigeria’s Got Talent; Joint Committee; BuyNigeria.ng Project; and collaboration on major events.

“Both agencies have agreed to pilot BuyNigeria.ng, an e-commerce platform designed to bring Nigerian markets online. The initial phase will focus on markets in Kano, Lagos, Aba, and Abuja, fostering greater visibility and accessibility for traders and artisans while aligning with NCAC’s vision of enhancing productivity in the cultural and creative sectors,” the statement added.