Nigerians to pay more for beer as NBL mulls price increase
Amidst biting, scorching economic condition, those who leisure time is spent on drinking beer will have to cough out extra money to continue in their pleasure beginning from Monday next week.
Other alcohol lovers who take pleasure in satchet hot drink may also face tough times as the National Agency for Food, Drugs Administration Control (NAFDAC) have banned production and sales of satchet less than 100ml.
Market watchers are convinced, other beer makers will follow suit soon.
The announced hike in prices next week is coming after Nigerian Breweries Plc increased the prices of some of its products on August 10, 2023, the company has again announced plans to increase the prices of its products starting Monday, February 19, 2024.
Some products of the Nigerian Breweries PLC include: Heineken lager beer, Star lager beer, Gulder, Legend Extra Stout, and Goldberg, among others.
The company’s zonal business manager West, Lekan Awosanya who disclosed this development in a price review notification to its customers on Monday, said that the latest price increase was necessary to offset the impact of the increased cost of production.
“This is to inform you that we are constrained to review the prices of some of our SKUs with effect from Monday, February 19, 2024. This review has become necessary because of continued rising input costs and the need to mitigate the impact,” Mr Awosanya stated.
He assured that the company will deliver open orders at the current prices before midnight on Monday.
“In appreciation of our great partnership and your commitment, we will deliver at current prices all open orders that are fully funded and created in our system before 00.00hrs on Monday, February 19, 2024.
“The exact quantity of orders that will be allowed will be communicated to you by your Regional Business Manager (RBM). Any order in excess of this quantity will be re-invoiced at the new price on February 19, 2024,” the notification partly
