NITDA, Katsina partner to train 50 on digital marketing
Omeiza Bilal
The National Information Technology Development Agency, (NITDA) has partnered with the Katsina State Enterprise Development Agency (KASEDA) to organised a capacity-building and empowerment programme for 50 indigenes of the state to support the transformative growth of their businesses by leveraging digital technology.
The three-day capacity building aimed to implement digital technology adoption for Micro Small and Medium Enterprises, (MSMEs) in the state. This will help ensure that MSMEs adopt modern and relevant digital technologies to increase efficiency and effectiveness in achieving their business goals.
At the opening ceremony of the event in Katsina, the Deputy Governor, His Excellency, Mallam Farouk Lawal Jobe who declared the event opened, described the commitment of the participants to harness technology to unlock the potential of their businesses as commendable and inspiring urging them to make “proper utilisation of the knowledge they would acquire from the training.”
He said, “In today’s rapidly evolving digital landscape, your decision to embrace innovation will undoubtedly propel your businesses to new heights of success. By leveraging digital tools and strategies, you are not only positioning yourselves for growth but also contributing to the overall advancement of the MSMEs sector.”
While assuring the participants of the state’s support and encouragement for embarking on the transformative journey, the state Deputy Governor enjoined them to unlock the full potential of MSMEs through digital innovations that would pave the way for a brighter and prosperous future.
“I encourage you to approach this programme with enthusiasm, an open mind, and willingness to learn and adapt. Please, embrace the knowledge and insights shared, apply them diligently to your business endeavours.
“Remember, innovation knows no bounds, and with determination and perseverance, you can achieve remarkable results,” he advised.
He commended NITDA for its foresight in selecting the state for the programme adding that it would offer the beneficiaries the opportunity to engage in profitable and modern ways of starting businesses that are digitally inclined.
In his remarks, the NITDA Director General, Kashifu Inuwa, who was represented by the Director, Digital Economy Development Department, Dr Salisu Kaka noted that Small and Medium Enterprises (SMEs) are essential to the growth of any economy because they have a significant potential to create jobs, advance local technology, diversify output, foster homegrown entrepreneurship, and integrate with large-scale industries.
He said, NITDA has taken definitive steps to fortify MSMEs through strategic interventions and dedicated programs adding that the Agency has championed digital literacy campaigns, delivered capacity-building workshops, and facilitated access to tailored technology-driven solutions.
The NITDA Boss said, “These initiatives are testaments to NITDA’s steadfast dedication to empowering MSMEs to navigate the digital terrain more effectively.”
